It’s exactly a year since I purchased my violent orange/yellow Mclaren Special, Specialized S-Works Roubaix: a bike fully dressed in Top-Of-The-Line. On this bike alone, to date, I have ridden 8,625km.
Specialized don’t (just) pitch the Roubaix at feeble old men with bulging stomachs and hairy legs. But then again, most cyclists I have ever met who do have bulging stomachs and the cycling prowess of an overfed horse with two too many legs, seem to imagine themselves as being in training for the very next Tour de France. Apparently, anyone in training for the Tour de France (and thus, most cyclists who wear lycra without a pro contract) would never contemplate a bike like the Roubaix. Which kind of cuts the market down a bit. Which is a tragedy and a shame. Because, once all the delusional types have self-exited themselves from the market for bikes like the Roubaix, it’s only the pros who do tend to buy bikes such a this. Isn’t that a perversity!. The Roubaix has done very, very well, at Roubaix, but not so much at local club roadie rides… That’s the very essence of what economists describe as a misinformed marketplace. Or as Behavioural Economists would have it, the predominance of behavioural delusions and psychopathy constructing market perceptions out of touch with scientifically interpretable reality. Which, really, is why we have Global Warming and tossers like Donald Trump and his Australian analogue, Barnaby Joyce, empowered to reinforce these negative feedback loops of destruction in the first place. Which also explains how Pinarello can get away with selling so many Dogma F12’s and why so many golfers keep on wearing shirts that are three sizes too small…
It’s also why, probably, the S-Works Roubaix costs so much: too small a market place for too much of a bike. And that Specialized is being a bit greedy. The latest version of the S-Works Roubaix is now at AUD$17,000.
This bike is a response to a complexity of problems. It’s a solution to a bunch of issues. It’s a bike that addresses the reality of seriously crap roads.
Bike buyers seem to face a conundrum. They can realise their delusions of podium proficiency through riding the latest Giant Propel or Focus Izalco Max on roads even a goat would avoid, or they can suck it up and match wheels to corrugated realities and ride something more compliant with the roads they ride rather than with the delusions of self-image. I blame Mathew Hayman.
When Mattie Hayman won Paris Roubaix on a Scott Foil back in 2016, the whole world marketplace for the misuse of aero torture bikes for real world road riding was reinforced and validated. See, you can win Roubaix on an ultra stiff sprinters bike. He did, therefore, so can I. Or so should I, if appearances are to be maintained. All this without considering that Mathew Hayman rode said bike because he was paid to do so seems to escaped the attention of those who ride for image rather than traction. The fact that Peter Sagan went on to win the same race two years later on the S-Works Roubaix seems to have escaped most folks’ attention. See, Sagan can ride anything! Isn’t he amazing…
Really, non-pros need to stop informing their bike choice though what the pros ride and all go get an Open UPPER instead. There’d be so many more smiling faces in the non-pro peloton via fantasies such as that.
Anyway, all this fertiliser composts the observation that there are very few S-Works Roubaix’s out there on the roads despite the technical reality that most roads are better suited to a Roubaix than to silly stiff sprinter’s bikes. After enquiring at the two official Specialized dealers covering the region where I live (the New England Region of New South Wales, Australia), for example, I am told that I am, apparently, the only S-Works Roubaix rider in a region the size of a Balkan State…
Real roadies don’t ride a bike with head tube suspension! That’s only for blokes with big guts and hairy legs. Despite the fact that I have neither and ride 25,000km per year, which is way more than anyone else around here. And no, that is not pride speaking here. I ride because I can’t stop and by the end of each year, 25k is where it ends up. Or am I trying to project and validate some kind of uber-cool self-objectivity here? Too deep yet? I really don’t mind if you do go out and buy a Basso Diamante and a new set of dentures after the first two sets fall out enroute to your own personal vision of cycling glory.
I started not to care about this perceptual malaise of keeping up with invalid social constructions of delusion on the day I bought this bike. After a year, if nothing else, my S-Works Roubaix has facilitated me to care even less. Perhaps my Roubaix is all about validating a perverse intent to be a radical or an anarchist. But I don’t think so. Having a stable of top end Italian super bikes all aging away in my shed, I don’t care what anyone thinks about such things, or really, anything at all, these days. Which is kind of why I gave up Facebook and am planning on going full private on Strava from Jan 1 next year.
Or maybe I should simply abandon all I’ve said above and simply say, when you are forced to ride crap roads, the S-Works Roubaix is the best bike I have ever owned and would probably be so for you too if you had to ride roads like ours to the extent that I do.
So, there you go. If you don’t like thinking deeply, just match your roads with bike compliance/stiffness ratios and buy with sublime technical objectivity. You may well end up with an S-Works Roubaix yourself.
But I have yet to meet any half-serious cyclist who informs decision making with any kind of demonstrable objectivity. That’s the problem!
We are all unguided missiles in perpetual search of self-validation. If you are sure that the identity you are trying to self-validate is true and correct against some kind of objective metric, go forth and inform your decisions in accordance with the constructions of your delusions. Because there is no objectivity out there. All identities are self-constructions around delusions. Go reference contemporary philosophy (I recommend a jolly read of Hans Georg Gadamer as a good starting point but that’s a seriously subjective choice in a universe of subjective possibilities…). Or become a Buddhist.
All you have to do, in the face of philosophical conundrums like this, is to accept that your decision processes are made on top of philosophical oceans of usually unconsidered complexity. Know, simply, that there are infinite realties out there, mostly in conflict with each other and that your own is merely a figment of your imagination subject to the push and shove you open yourself up to whenever you interact with other humans and their own constructions. When you are confronted by n+1, think of where you are going to ride first rather than be guided by what your inner mirror is trying to tell you.
We philosophically-bent academics call this reflexivity. Or critical thinking. It’s free to do but painful to apply. I have a theory. Most S-Works Roubaix riders out there will probably be happy little Buddhas all really, seriously enjoying their ride… Are you?
Hence my singular conclusion after 25,000km of riding this year: if your wrists hurt from riding too much on crap roads, do yourself a favour. Go forth and buy the first S-Works Roubaix you can find. You can still win Roubaix. And survive to ride another year. The Roubaix is one fine bike.